NFC Technology
to connect outdoor enthusiasts
The Ask
Artilect is an Outdoor apparel company that is integrating NFC technology into their packaging and products. The chip is placed in the hangtag or on the box presale, and in the zipper in select products post sale. They came to us to help them figure out how to best utilize their new technology.
The Problem
Brand Loyalty
As a new brand standing out among the reputable brands can be hard, especially at a high price point
Retail Staff
With so many different brands, employees don’t always know the complexities and benefits of the product
Knowledge Barrier
Many consumers don’t understand how the products technology actually benefits them or is superior to others
The Environment
The effects of Manufacturing products is often ignored
Our Goals
Drive conversion at key retailers
Build a community
Build brand awareness
How might we use NFC Technology to...
Disrupt the retail experience
Streamline retail education
Create further product engagement post purchase
End product life in a meaningful way
Pre-Sale Experience
Less Paper Usage + More Immersive Experience + Stronger Attention Grab
When a user scans the chip on the hangtag or box, the chip will detect the language used on the phone, and pull up the site in the corresponding language. Immediate options allow for further education about the product technology, other items at the store, sizing, and more.
The chip will transmit the store location being scanned to update available inventory at that location. The reviews will be pre-filtered to match the size of the product scanned.
We wanted to tailor the experience to the user as much as we could.
Streamline
Retail Education
Customized reviews
When the chip is scanned, the site will display reviews and corresponding user photos that are pre-filtered to match the product and size scanned. This will allow customers to feel more confident in their purchase. This feature was added to speed up the buying process. We found through our research that many users will look at merchandise in store, and then leave to research further and eventually purchase online. We wanted to make it easier to find the information, so they can be confident they are buying a good product.
Post-Sale Experience
When a product is purchased the NFC chip is scanned by the store and the post-sale microsite ‘the underground’ is activated.
This prompts the user to complete their profile upon first scan after purchase.
The chip will then remember the IP address of their device.
The integrated technology provides location based recommendations and activity challenges, stranger scan and return capabilities, and simplified customer service.